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Just open the email !!

Just open the email !!

5 Tips to Improve Your Subject Lines It can be frustrating and annoying that email open rates are lower than average.  So it never hurts to quickly recap top tips and industry best practise to help keep your subject lines performing well.   TIP 1: Length The number 1...
Email marketing campaigns for scientists

Email marketing campaigns for scientists

Marketwise has been helping our customers run email marketing campaigns for scientists for over 20 years. Below are our five top tips to help you run a really successful campaign.  Our pricing is available here, please feel free to get in contact using the link at the...
Fall / Autumn email campaign planning

Fall / Autumn email campaign planning

Planning a Fall / Autumn email marketing campaign? September, October and early November are tradionally busy times in the email marketing space.  With the return to work after summer vacations (in the northern hemisphere at least), attention returns to activities...
Pharmacovigilance email list

Pharmacovigilance email list

Pharmacovigilance email list Occasionally we highlight a niche area where we can offer direct email list  marketing. These are typically outside our core, Markets, Disciplines and Research Area definitions, but nevertheless, they are relevant within certain...
Great email signatures

Great email signatures

Are email signatures important in email marketing? The short answer is yes, great email signatures are important. The longer answer is, yes, but not as important as the email Subject line, preview text and from fields or highly relevant keywords.  In outbound direct...
No time to make it shorter

No time to make it shorter

Brevity One of the most important aspects of writing marketing content is brevity.  The old saying goes: Sorry I wrote a long letter, I had no time to make it shorter. This paraphrased quote dates from the 17th century, which shows the importance of writing concisely...