by marketadmin | Jan 8, 2024 | Marketing
Call to Action best practise Two items stand out in email marketing: subject lines and the Call to Action (CTA). Here are our CTA tips to help you improve you click and conversion rates. Tip 1: Invest time in the CTA Let’s start with the brutal truth....
by marketadmin | Dec 29, 2023 | Marketing
The Big Five for 23 We always enjoy seeing visitor stats for our content and finding out what have been the most popular posts for 2023. Our aim is always to provide great advice, to help you build and run the most successful email marketing campaigns possible. So in...
by marketadmin | Aug 12, 2023 | Marketing
Get in the mood It is virtually impossible to be creative unless you are in a certain frame of mind. Most of us spend our days busily thinking about tasks to do, places to be, people to see, children to look after or any number of other issues. When our mind is full...
by marketadmin | Mar 7, 2023 | Marketing
This simple framework will help you create higher performing marketing material and avoid dreaded low conversion rates. I hope you find it useful. Going to War? When Sun Tzu wrote the words “Know thine enemy” almost 3,000 years ago, he definitely...
by marketadmin | Feb 20, 2023 | Marketing
How to structure a perfect blog post Is it possible to build the “perfect” post? Not really, but follow this outline structure and your posts will be easier to read, more engaging and likely to rank higher by search engines. After a while, it will...
by marketadmin | Dec 19, 2022 | Marketing
Image: The Spam police examine another failed email campaign, rushed out of the door. The temptation of quick gratification As I sit here, trying to compose an insightful article about Speed v Accuracy in email marketing, my brain is fighting the temptation to...
