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Marketwise posts our updates, marketing insights and news from the scientific sector. We hope you find our posts interesting and useful.

Perseverance Mars mission

Perseverance Mars mission

Incredible science Whilst not strictly related to email marketing, we can't help but get excited by the upcoming NASA Mars mission and the amazing science that has gone into it. On the 18th February...

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Attitudes towards a Covid-19 vaccine

Attitudes towards a Covid-19 vaccine

As the vaccine rollouts across the world start to accelerate, a fascinating survey has been published. This was compiled by Imperial College London, with help and data from The WHO.  15 countries...

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Getting conference attendees

Getting conference attendees

Although as we write, most countries are still battling with Covid-19, 2021 looks likely to see the re-emergence of international conferences.  The summer and fall / autumn appear to offer a high...

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Webinar promotion

Webinar promotion

The move to increased home working has led to huge growth in the webinar market. Setting up a webinar is the easy part - getting the right people to attend is much harder. This is where a Marketwise...

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Don’t buy generic email lists

Don’t buy generic email lists

Have you ever read a marketing guru recommend that you "Don't buy email lists!". Sometimes qualified as "Don't buy generic email lists". It's easy to think the advice means "don't buy any email...

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Anatomy of the perfect marketing message

Anatomy of the perfect marketing message

So, you've purchased your targeted audience list and figured out your subject line. Now let's focus on the message content. This is critical to persuading the user to click on your call to action....

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SARS-CoV-2 Offer

SARS-CoV-2 Offer

The global impact of Covid-19 doesn't need restating here. At the time of writing, there are over a million deaths and countless routine Hospital and Doctor appointments missed, building future...

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